Privacy Statement

Effective Date: 12-08-2025

1. Introduction

This Privacy Statement applies to your use of olillie.com (“we”, “us”, “our”), part of PUURE GLOW, registered in the Netherlands. We are committed to protecting your personal data and being transparent about how we collect and use it.

We process your personal data in compliance with applicable data protection laws, including the GDPR. If you do not agree with this Privacy Statement, please do not use our website or services.

2. Information We Collect

We may collect and process the following categories of personal data:

  • Contact Information: such as your name, email address, delivery and billing address, phone number—for order processing and customer service.

  • Account Data: if you create an account, we collect login credentials and profile information.

  • Transaction Data: including purchase history, returns, and payment confirmation.

  • Technical Data: such as IP address, browser type, device information, pages visited, and time stamps—for site functionality and analytics.

  • Marketing Data: preferences and consents related to receiving promotional communications.

3. How We Use Your Personal Data

Your data is used for purposes including:

  • Processing orders, payments, delivery, and returns.

  • Managing your account and providing customer support.

  • Improving our website functionality and preventing fraud.

  • Sending transactional and service communications (e.g. order status).

  • With your consent, sending marketing emails, promotions, and news.

4. Legal Basis for Processing

We rely on the following legal bases:

  • Performance of a Contract: to fulfill orders and provide customer service.

  • Legal Compliance: when required by law, such as accounting obligations.

  • Legitimate Interests: improving services, preventing fraud, and ensuring platform security.

  • Consent: for marketing communications and optional features (e.g., newsletters), which you can withdraw any time.

5. Data Sharing & Third-Party Services

We share personal data only with trusted service providers, under strict confidentiality requirements, such as:

We do not sell your personal data to third parties. We may also disclose personal data as required by law—for instance, in response to legal requests.

6. Cookies & Tracking Technologies

We use cookies and similar technologies (such as pixels and scripts) to:

  • Ensure the functionality of our website.

  • Analyze usage patterns and improve the user experience.

  • Remember your preferences and settings.

To learn more about our cookie usage and to manage your preferences, please refer to our separate Cookie Policy.

7. Data Retention

We retain personal data only as long as necessary to:

  • Fulfill the purposes for which it was collected (e.g., for order processing).

  • Comply with legal or accounting obligations.

  • Resolve disputes or enforce agreements.

When personal data is no longer required, it will be securely deleted or anonymized.

8. Your Rights

Under applicable data protection laws, you have rights regarding your personal data, such as:

  • Access to and correction of your personal data.

  • Requesting deletion or restriction of processing.

  • Objecting to processing or withdrawing consent.

  • Receiving data portability where applicable.

To exercise your rights, contact us via hello@olillie.com. We may require verification to protect your privacy.

9. International Data Transfers

Your personal data may be processed or stored outside the Netherlands—for example, by our service providers in other countries. In such cases, we ensure appropriate safeguards (e.g., standard contractual clauses) are in place to protect your data.

10. Children

Our services are intended for individuals aged 16 and older. We do not knowingly collect personal data from children under 16. If we become aware that we have collected such data, we will delete it immediately.

11. Changes to This Privacy Statement

We may amend this Privacy Statement from time to time. The “Effective Date” will be updated accordingly. Significant changes will be notified to you via email or via a prominent notice on our website. Continued use of our services after changes are effective constitutes acceptance of the updated statement.

12. Contact Us

If you have questions or concerns about this Privacy Statement or your personal data, please contact us at:
Email: hello@olillie.com